“As a nature photographer I feel it is important to learn as much as you can about what you are photographing. To understanding their species, habitat, behavior, characteristic and other useful information to create a better connection between you and them as well as how you photograph.
Beginning in August of 2018, my goal is to explore Florida’s natural and beautiful locations and to share with you information about the variety of species I encounter on a personal and photographic level.”

Alice Mary Herden
Green-Fly Media LLC

Alice Mary Herden, the owner of Green-Fly Media, is a professional freelance sport and nature photographer and community writer.

Alice freelanced for Hernando Sun for five years covering sports, community and environmental reporting.

In 2020, Alice was nominated for Agricultural & Environmental Reporting and in 2019 she was nominated in two categories in the Florida Press Association Weekly Newspaper Contest. She placed second for Agricultural & Environmental Reporting and took first place in Portfolio Photography for her work published in Hernando Sun.

She was awarded the Robert J. Ellison Memorial Award for Portfolio Photography that same year.

She published three on-line magazines, Voices to Visions, a Dust and Shadows Magazine, which featured haunted locations and interviews with paranormal celebrities. Football Magazine the first minor league football magazine in the state of Florida based on the United Football Federation football league that featured game coverage, interviews including former NFL players and College Coaches. She also created RAW- Real Amazing Wildlife featured nature and wildlife photography.

Since 2015, Alice has been a volunteer at Chinsegut Conservation Center located in Brooksville, Florida. She helps with programs as well as organizing nature photography workshops. Alice also is a co-organizer for the yearly event ‘Chinsegut Wildlife Day’ and sponsor of the “Wild Florida’ Photography Exhibit.

Alice obtained two career diplomas, Wildlife/Forestry Conservation and Freelance Writing from Penn Foster in 2019.

She is completing the Florida Master Naturalist Program through the adult education UF/IFAS Extension program to obtain her Master Naturalist certification by the end of 2020.

Alice is married to Donald Herden Jr and resides in Weeki Wachee, Florida, with their two dogs, Bree and Willow.

Website: Green-Fly Media

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